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Daisy Fellowes was a French - American socialite born Marguerite Séverine Philippine Decazes de Glücksberg, (April 29, 1890 ,  Paris  -  13 December 1962,  Paris); the French name 'Marguerite' means 'Daisy'.   She was a celebrated 20th-century society figure, acclaimed beauty, writer, Paris Editor of American Harper's Bazaar, fashion icon, and an heiress to the Singer sewing machine fortune.  She died in Paris, in her 'hotel particulier', in the 7th arrondisement.

 

Daisy was known as one of the most daring fashion mavens of the 20th century,  and as such one of the most important patrons of the surrealist couturier Elsa Schiaparelli.   Of course, she was  also an important patron of almost every major jewellery house of the time not to mention a close friend of the renowned  jeweller Suzanne Belperron (Boivin).  In the words of Karl Lagerfeld, "she was the most stylish and wicked woman in fashion".

THE POWER OF STYLE

Daisy Fellows and the Cartier 'Tutti Frutti' Necklace

Daisy Fellows and the necklace she commissioned from Cartier in sapphires, emeralds and rubies.  Via VonGiesbrecht Jewels.  #ShaunaGiesbrecht #VonGiesbrechtJewels #DaisyFellows #CartierTuttiFrutti #SapphireEmeraldNecklace

Daisy Fellowes Tutti Frutti Necklace by Cartier in its original form.

Daisy was born into a world of wealth and nobility, an ideal environment for her creativity and eccentricities to flurish.  Her mother was Isabelle Blance Singer, daughter to the sewing machine inventor Isaac Singer, and her father was the fourth Duc Decazes et de Glucksbierg.  In the 1920’s Daisy  was known as one of the most elegant and glamorous woman in Europe, largely due to her extravagant and somewhat risque lifestyle.   She also became known for her extraordinary  jewelry collection which included several Carter pieces.  

 

The English's interest with Indian jewels started at the beginning of the 20th century when Pierre Cartier was commissioned in 1901  by Queen Alexandra, Empress of India and wife of Edward VII, to create an Indian necklace from various pieces of her jewelry.  Since India was part of England’s Empire at the time, Indian style and design was hugely influencial in London and the enthusiasm soon spread to the continent.

 

By the 1930’s everything Indian had became all the rage, no doubt encouraged by the sudden relative  ease with which one could travel. The wealthy tourists traveled throughout India on the Darjeeling Express and bought ruby, emerald and sapphire beaded necklaces, very similar to those that are still available in India today.   Europeans became enamored with the fabulous jewels of the Maharajahs;  According to an account by Alain Boucheron on his family business in the book “The Master Jewelers” that was cited in the Times: "The flamboyant Maharajah... arrived at Boucheron's in 1927 accompanied by a retinue of 40 servants all wearing pink turbans, his 20 favorite dancing girls and, most important of all, six caskets filled with 7571 diamonds, 1432 emeralds, sapphires, rubies and pearls of incomparable beauty.”

 

After such exotic sights, Europeans  returned to Paris with gemstones as souvenirs of their trip. Cartier, amonst other jewellers, then transformed the colorful gems into fine jewelry incorporating an Indian esthetic with European taste and craftsmanship. Trendsetters like Misia Sert, Daisy Fellowes, Ganna Walska, Mrs. Harrison Williams and the Duchess of Windsor all began wearing Indian style jewels created by Cartier.

 

Although many jewellers were inspired by this trend,  Cartier developed a distinctive style all their own, nicknamed 'Tutti Frutti' ('fruit salad') in the 1940s.   During this fervor,  Daisy Fellowes commissioned in 1936  the distinctive mogul-inspired necklace, as seen above left.  Her necklace in fact, went through several transformations over the years before arriving at the final product, c. 1960,  as seen at the top of the page.  

 

Nevertheless,  it  has been suggested that Daisy's commission was instrumental in the development of the long line of brightly coloured Indian/Art Deco jewellery,  nicknamed 'Tutti Frutti',  that has been associated with Cartier ever since.  

 

#DaisyFellowes #TuttiFruttiJewels #Cartier #ShaunaGiesbrecht #VonGiesbrechtJewels

AN ART DECO DIAMOND AND MULTI-GEM “TUTTI FRUTTI” BRACELET, BY CARTIER

The carved emerald, ruby and sapphire leaves with pavé-set diamond branches and cabochon berries, enhanced by collet-set diamonds, mounted in platinum, circa 1930, 7 ins.  Signed Cartier.

Sold for $962,500 at Christie’s New York on October 18th, 2011

Photo c/o Christie’s

CARTIER TUTTI  FRUTTI Mogul-inspired watch; below.

Contemporary interpretation  of their classic Tutti Frutti style.

Price on demand.

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